Zoom-Zoom Mazda brand DNA has three core values: Stylish, Insightful and Spirited. The 2010 Mazda MX-5 embodies all of these elements in a nimble, compact and lightweight form infused with a "lots of fun" attitude. It takes the sports car enthusiast to a more intimate level of "oneness" between car and driver - a level that the Mazda development team refers to as Jinba Ittai - a Japanese concept representing the synergy of horse and rider moving as one.